Book into any of our classes and we'll equip you with the digital knowledge and skills to build engaging campaigns.
Our digital marketing course gas been designed to provide you with an insight into the role of digital tools within the modern marketing environment. We’ll explore the practical and strategic approaches to digital marketing as well as include engaging, practical activities so you learn how to create an effective digital strategy.
COURSE DETAIL
TRACK FEATURES
Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.
Becoming certified shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world. Demonstrating these qualities can help improve your chances of finding the job you want.
Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.
Whether you are new to digital marketing or a marketer looking to enhance your knowledge, all our modules will take you through each of the digital channels to give you the necessary skills.
Attend all classes that span either an accelerated period of 3 weeks or a normal track of 6 weeks. Any of the classes will give you a superior knowledge of Digital Marketing.
Pass the final 40-question exam and get certified.
During the first three modules, you will immerse yourself into the digital marketing industry. We will explore the role of digital marketing, how to define objectives, the consumer journey and take a look at the internal and external factors which affect strategic decision making.
We will give you an introduction to content marketing, take a look at how social media works in business and SEO techniques, which will be led by our in-house digital experts. There will be a variety of practical, hands-on activities to provide you with the tools that will help achieve your business goals.
By the end of the third module you will have a better understanding of digital marketing and will be ready to move into the next set of modules and cover the core components and considerations when writing a digital marketing plan.
Introduction to Digital Marketing
Social Media Marketing, Management and Identification & Set up of Social channels
What we’ll cover
The Consumer Journey
Social Media Analytics
Identify and Engaging Social Advocates, Influencers Management
Content Marketing
What we’ll cover
Introduction to Digital Marketing Theory
Digital PR, Online Reputation Management
What we’ll cover
Email & Content Marketing
What we’ll cover
Introduction to Google Advertisement.
Under this module, you will be learning:
What we’ll cover
Social Media Marketing
Search Engine Optimisation
What we’ll cover
Digital Planning and Strategy
Digital Advertising
What we’ll cover
Monetising content for Web and Social
What we’ll cover
