Get certified in the Fundamentals of Digital Marketing

Book into any of our classes and we'll equip you with the digital knowledge and skills to build engaging campaigns.

About this Track

Our digital marketing course gas been designed to provide you with an insight into the role of digital tools within the modern marketing environment. We’ll explore the practical and strategic approaches to digital marketing as well as include engaging, practical activities so you learn how to create an effective digital strategy.

COURSE DETAIL

  • Modules: 9
  • Hours: 36
  • Beginner
  • ₦50,000

TRACK FEATURES

  • Expert Tutors
  • Certification
  • Accelerated Program
  • Free Perks

Why get Certified?

Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

Becoming certified shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world. Demonstrating these qualities can help improve your chances of finding the job you want.

Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.

How it Works

Complete all Modules

Whether you are new to digital marketing or a marketer looking to enhance your knowledge, all our modules will take you through each of the digital channels to give you the necessary skills.

Attend all Classes

Attend all classes that span either an accelerated period of 3 weeks or a normal track of 6 weeks. Any of the classes will give you a superior knowledge of Digital Marketing.

Take the Final Exams

Pass the final 40-question exam and get certified.

Modules

 

During the first three modules, you will immerse yourself into the digital marketing industry. We will explore the role of digital marketing, how to define objectives, the consumer journey and take a look at the internal and external factors which affect strategic decision making. 

We will give you an introduction to content marketing, take a look at how social media works in business and SEO techniques, which will be led by our in-house digital experts. There will be a variety of practical, hands-on activities to provide you with the tools that will help achieve your business goals.

By the end of the third module you will have a better understanding of digital marketing and will be ready to move into the next set of modules and cover the core components and considerations when writing a digital marketing plan.  

  • Introduction to Digital Marketing

  • Social Media Marketing, Management and Identification & Set up of Social channels

What we’ll cover

The Consumer Journey

  • Changing consumer behaviours
  • The digital marketing funnel
  • Determining digital targeting strategies
  • Building relationships and engaging consumers
  • Social Media Analytics

  • Identify and Engaging Social Advocates, Influencers Management

  • Content Marketing

What we’ll cover

Introduction to Digital Marketing Theory

  • The role of digital marketing and its impact on the traditional marketing mix
  • Strategic marketing in a digital landscape
  • Defining digital objectives
  • Internal and External factors influencing strategic decision making
  • Driving innovation
  • The digital lifecycle
  • Building a digital brand
  • Campaign seeding and customization, Campaign Strategy and Development
  • Digital PR, Online Reputation Management

What we’ll cover

Email & Content Marketing

  • Email marketing basics
  • Your email marketing options
  • Crafting great marketing emails
  • Managing successful email campaigns
  • Measuring success in email marketing
  • Intro to content marketing
  • Get to know your online customers
  • Choosing the right format for your content
  • Writing for online audiences
  • Help your content be seen
  • Measuring your success in content marketing

What we’ll cover

Introduction to Google Advertisement.

Under this module, you will be learning:

  • Google Ads
  • What is display advertising?
  • Search advertising vs. display advertising
  • The ins and outs of display advertising
  • Making display ads meet your goals
  • Understanding ad networks
  • How retargeting works
  • The rise of online video
  • How video fits into your online strategy
  • Creating video content within your budget
  • Sharing and promoting your videos
  • Advertising on video sharing sites
  • Measuring video performance

 

 

 

 

What we’ll cover

Social Media Marketing

  • The Zero Moment of Truth
  • Social Media objectives
  • Social Media channels
  • Social Media Marketing techniques

Search Engine Optimisation

  • The Search Marketing Landscape
  • Ranking Factors
  • Common SEO objectives
  • Building Organic Search success

What we’ll cover

  • Digital Planning and Strategy

  • Digital Advertising

  • Facebook Advertisement
  • Instagram Advertisement 
  • Yahoo Advertisement

     



What we’ll cover

  • Twitter Advertisement
  • Snapchat Advertisement
  • Whatsapp Marketing
  • Linkedin Marketing
  • Bing/Outlook/Microsoft Advertisement 
  • Monetising content for Web and Social

 

 

 

What we’ll cover

  • Video and Mobile Marketing
  • Youtube Marketing
  • Affiliate Marketing
  • Jumia, Konga and Amazon Affiliate Marketing




Start today and get certified in the Fundamentals of digital marketing